How do I get speakers and attendees posting about an event?

You are the person running the event, the show, the festival, the meetup. The job is one sentence: get the speakers, the people in the room, and the partners who put their name on it posting about it when it is actually happening, not the week after in a recap nobody asked for.

LaunchGenius does not have an events product. An event with a start time is a launch. The people change; the coordination does not.

Who you invite

Three groups, on purpose, because they post for different reasons and at different times:

• Speakers. They have a slot, a slide, a reason to tell their own audience to come, or to say they are on stage. Treat them as collaborators or guests. Collaborators usually post 10 minutes to 1 hour after T-0; guests 15 minutes to 2 hours after T-0.
• Attendees. The people who bought a ticket or accepted the invite. They are customers or advocates, and their usual wave is 30 minutes to 3 hours after T-0.
• Partners. The venue, the sponsor, the other show on the bill. They are partners, 2–6 hours after T-0.

A speaker you already know well can be invited by email on their own, with no cohort set up first. A room of attendees is a link you put in the confirmation mail, or a list you pull from contacts.

How the run of show works

Write the event's own announcement first. That is the launch post: doors, the lineup, the link to tickets or the stream. Everything else attaches to it. A speaker's quote sits on top of it; an attendee's reply lands under it.

Doors, or the moment the stream goes live, is the launch moment, which the product calls T-0. Speakers post around it. Attendees post once they are in the room or on the stream. Partners post when they are ready, which is later, and that is fine: twenty posts in one minute reads as a campaign, and an event is supposed to look like people showing up.

Set the destination as the ticket page, the stream, or the event site. Every post carries a tracked link of its own.

What they receive

The invite is an email, or a link. An email address is the whole requirement. No password, no paid account, nothing to connect unless they want to.

What you attach is what they will actually use:

• A still, a clip, a poster, up to four, from the media library. They arrive with the invite and sit beside the composer. Download is there for anyone posting from a phone in a hallway.
• A line they can quote: the billing, a time, a sentence from their own talk. Never pre-filled.
• A note that says what you are asking and when. It stays on their page, so a speaker who opens the link on the day still sees it.

For a keynote you already trust, skip review. For a room of attendees, keep it on.

What they do, and what you do

They write in their own words, pick a time, and submit. You approve, ask for changes, or suggest an edit they accept or decline. You cannot rewrite their post. That is the reason a speaker's post sounds like the speaker.

Connected accounts publish at the time they picked. Anyone who does not connect gets a message at that time with the text, the file, and a link that opens the platform's own composer. They post it and press "I posted it". The reminder exists because a person backstage will not remember.

What already works

Invite by email. They write. You approve. One schedule, across 11 networks: X, LinkedIn, Instagram, TikTok, YouTube, Threads, Facebook, Slack, Discord, Telegram and Bluesky. Automatic where the network allows it; handed back at the scheduled time where it does not.

Rehearsal is the default. Run the day against nobody before you run it against a room.

The report shows who posted, when, and how many people followed their link. That is the list you take into the next date.

The click-by-click of building any launch is in the organizer how-to. A book, a product, or an episode uses the same mechanism; each has its own use-case page.