How do I get podcast guests to promote their episode?

Every episode is a small launch with one outside participant who has their own audience and no stake in your show's promotion calendar. The guest wants the episode to do well. They will not open a shared drive to find the clip.

Here is the version of that job that LaunchGenius runs today.

Create the episode as a launch

One launch per episode. The launch moment is the release time, and the destination is the episode page. If you publish the show's own announcement through a connected account, write it as the launch post: the guest can then back it with a repost or a quote instead of writing from scratch, and their post attaches to yours.

Turning the rehearsal off is the last thing you do. Everything else runs the same either way.

Invite the guest by email, with the kit

On the People step, choose to invite by email and type the guest's address. No cohort to set up first, no contact to create. Alongside the link you can attach:

• Clips from your media library, up to four, so the guest can pick the one that fits. They arrive with the invite and sit beside the guest's composer, and you can upload straight from the picker. Forgot one? The roster's Materials column edits what a guest was handed after the send.
• A line they said, up to a sentence or two, offered as quotable text. It is never pre-filled into their post; it is there to be reached for.
• A note in your own words. It rides in the email and stays on their page, so a guest who opens the link three days later still sees why you asked.

You can also let the guest's post skip your review. For a guest you already trust, that removes the one step that needs you to be awake at the same time they are.

What the guest sees

The link opens a page that says what saying yes costs, in one line: about two minutes, back the post with a repost, a quote or your own words, pick when it goes out. The guest signs in with an email address. No password, no paid account, nothing to connect unless they want to.

If they connect an account, their post publishes itself at the time they picked. If they do not, they get a message at that time with the text ready to copy, the clip ready to download, and a link that opens the platform's own composer. They post it and press "I posted it". Either way it counts.

When the episode goes live

Guests are a built-in cohort with their own wave: the suggested time is 15 minutes to 2 hours after T-0. They can move it. Their post publishes at that moment or the reminder arrives at that moment. A guest who has not confirmed gets a second reminder ten minutes later.

Nothing publishes twice, and nothing publishes without the guest's approval, which is the same as saying nothing goes out in your voice pretending to be theirs.

What you find out

The launch report shows whether the guest posted, when, and how many people followed their link. Their contact record carries it forward: the next time you have them on, you can see that they posted last time, on which platform, and how close to the release moment.

Across a season, the contact list becomes the answer to a question every host has and nobody writes down: which guests actually promote, and which never do.

What this does not do yet

It does not read the episode from your host. You create the launch and paste the episode link. It does not generate clips. You upload the ones you have. Both are the kind of thing an agency running twenty shows would want, and if that is you, the contact page is the fastest way to say so.