How do I get people posting when the book comes out?

You are the author, the publicist, or the person at the house who actually has to make publication day happen. The job is one sentence: get the people who already like the book posting about it when it is for sale, in their own words, not in a press-release paragraph you wrote for them.

LaunchGenius does not have a book mode. A publication day is a launch. The cast changes; the coordination does not.

Who you invite

Four groups, each with a reason to post and a different window:

• Advance readers, who finished the book and have something specific to say. They are the customer or advocate cohort, and their usual wave is 30 minutes to 3 hours after T-0.
• Blurbers, who already put their name on the cover. Treat them as collaborators: early, short, and already trusted.
• The bookstore, or a few of them, posting that the pile is on the table. They are partners.
• The author's own network: friends, other writers, the newsletter list. Invite them the way you would invite a team.

You do not need a special cohort for any of these. The built-in labels already carry a wave. Rename one if "Advocate" is the wrong word for your readers; the timing stays.

How the run of show works

Write the announcement first: the publication-day post from the author or the house account. That is the launch post. Everything else attaches to it. A blurber's repost carries it; a reader's quote adds their words on top.

Set the destination as the book page, the preorder, or the shop listing. Every person who posts gets a tracked link of their own, so afterwards you know whose post sent someone to the book.

Publication time is the launch moment, which the product calls T-0. The waves above sit after it on purpose: the announcement goes out, then the people around the book.

What they receive

Invite each person by email, or share one link per group. The email is enough. Nobody creates an account or sets a password.

Alongside the link you can attach the things a reader will actually use:

• The cover, a spread, a short clip, up to four files from your media library. They sit beside the composer. A person who would rather post from the phone taps Download.
• A line they can quote. It is never pre-filled into their post. It is there to be reached for.
• A note in your own words: why you asked them, and what "yes" costs. It rides in the email and stays on their page.

A blurber you already trust can skip your review. That is the one step that needs you both to be awake, and for some people it is the reason they never post.

What they do, and what you do

They write their own words, pick when the post goes out, and submit. You approve, ask for changes, or suggest an edit they accept or decline. You cannot rewrite what they wrote. Nobody publishes a sentence they did not agree to, which is also why the posts do not read as a campaign.

If they connect an account, the post publishes itself at the time they picked. If they do not, they get a message at that time with the text ready to copy, the cover ready to download, and a link that opens the platform's own composer. They post it and press "I posted it". Either way it counts.

What already works

Invite by email. They write. You approve. One schedule, across 11 networks: X, LinkedIn, Instagram, TikTok, YouTube, Threads, Facebook, Slack, Discord, Telegram and Bluesky. Where a network will publish for you, it does. Where it will not, the author is handed the post at the scheduled time.

A rehearsal runs the whole day and reaches no platform. Turn it off last.

The report afterwards shows who posted, when, and how many people followed their link. That is the list you take into the next book.

The click-by-click of building any launch is in the organizer how-to. The same mechanism for an episode, a product, or a show is on the other use-case pages.