X scheduler

Connect an X account once and LaunchGenius publishes to it at the times you scheduled.

What publishes automatically

Those four names are the kinds of post a launch can carry. If they are new to you, the concepts page defines each one.

Everything in the automatic row publishes through the X API with nobody present. Threads are supported: split a post with a line of three dashes and each part publishes in sequence under the one before it.

The one exception is a Repost, which carries your commentary on top of the launch announcement. X only offers that on its Enterprise tier. Rather than let one schedule and then fail at publishing time, LaunchGenius sends the author a message at the scheduled time with the announcement attached and their commentary ready to paste, and X's composer opens with both already in place.

Limits

X counts 280 characters, and links count as 23 whatever their real length. The composer counts the way X counts, so a post that fits in the editor fits on X.

Posts to X are the only ones LaunchGenius pays for per post, and a post carrying a link costs thirteen times one without. That is why every plan states two X numbers rather than one:

Only automatic posts count. A post someone publishes by hand costs nothing and is never counted, which is the release valve when a launch runs past a cap.

Numbers

Posts on X are measured once, about a day after publishing, for the launch post and the 5 posts that drove the most clicks.

X bills for reading a post's numbers as well as writing one, so the reads are rationed rather than blanket. Everything else on the report, including link opens and who posted on time, is measured by LaunchGenius and covers every post regardless.

What you connect

Connecting asks X for permission to read your profile, publish posts, upload media, and stay connected so scheduled posts still work when you are away. Tokens are stored encrypted and only the publishing service can read them. Disconnecting revokes them.