Coordinate a social launch

Most launch tools schedule your own posts. A coordinated launch schedules everyone else's too.

You pick a moment, called T-0. You write the launch announcement. Then you invite the people who want to help, and each of them writes their own post in their own words. LaunchGenius holds all of it until T-0, then publishes it in the order you planned.

The launch post comes first

Every launch has one announcement per platform. It is the post everything else attaches to: a reply lands underneath it, a repost carries it, a comment answers it.

That ordering is a real constraint rather than a convention. A reply needs the announcement's id on the platform before it can be addressed to anything, so the announcement publishes first and the attached posts resolve against it. A launch cannot be scheduled without one.

People join through a link, not an account

You invite people by sharing a participation link or by pulling a group from your contacts. Joining takes an email address. Nobody needs a password, a paid seat, or an account on LaunchGenius.

A workspace that has never subscribed can build an entire launch and let up to 10 people join and write their posts. Scheduling the launch is the paid step, and the only one.

Cohorts decide when each group posts

Everyone on the roster carries a label. The built-in labels come with a wave, which is the stretch of time that group usually posts in:

The wave sets the suggested time when someone writes their post. They can move it. A cohort is a grouping and a default, never a permission, and you can create labels of your own that group the roster without carrying any timing.

Waves matter because twenty posts landing in the same minute reads as a campaign. The same twenty posts spread across an afternoon reads as twenty people who liked something.

You approve every post before it goes out

Posts arrive as drafts. You approve them, ask for changes, suggest an edit the author can accept or decline, or reject them.

What you cannot do is rewrite somebody's post. Organizers approve words; they do not author them. Nobody publishes a sentence they did not agree to.

Rehearsal is the default

A new launch runs as a rehearsal. Everything happens: the schedule resolves, each item comes due at its moment, statuses move, the reports fill in. Nothing reaches any platform.

Turn the rehearsal off when you want the real thing. It is a switch on the launch settings, and it is the last thing most people change.

Scheduling is reversible

Scheduling a launch is called arming. Before it will arm, LaunchGenius checks that there is an announcement, that T-0 is far enough out, and that your plan covers the launch. Anything missing is listed with a link to the place that fixes it.

After that you can still hold the launch, which returns every unpublished item to approved and the launch to draft, with nothing lost. Items that already published stay published.