# Instagram scheduler

Schedule Instagram posts in advance. Publish feed posts to a Business or Creator account automatically, and read the insights afterwards.

Source: https://launchgenius.app/integrations/instagram
Last updated: 2026-08-27

Connect an Instagram account and feed posts publish at the times you scheduled.

## What publishes automatically

One kind of post goes here: the testimonial. It publishes automatically at the scheduled time.

Instagram publishes in two steps: the image or video is uploaded and prepared
first, then published. Nothing is visible to anyone until the second step, which
means a failure during preparation is safe to retry and never leaves a half
post on your profile.

Comments and reposts are not offered on Instagram. There is no API for either,
and rather than list them and have them fail, the composer does not offer them.

## You need a Business or Creator account

Instagram only allows publishing through its API from a Business or Creator
account linked to a Facebook Page. A personal account cannot be connected, and
this is Instagram's rule rather than ours. Switching is free and takes a minute
in the Instagram app.

## Limits

Captions run to 2,200 characters. Every post needs an
image or a video, so a text-only card cannot be scheduled to Instagram, and the
composer says so while you are writing rather than at the scheduled time.

The preview shows the crop Instagram will apply, which is the thing most worth
checking before a launch.

## Numbers

Posts on Instagram are measured 30 times: about an hour, a day and a week after publishing.

## What you connect

Connecting asks Instagram for your account's basic profile, permission to
publish content on your instruction, and permission to read the insights for
posts you published.