# Numbers and reports

What each post did, whose accounts carried the launch, and a report you can send to someone without an account.

Source: https://launchgenius.app/features/measurement-and-reporting
Last updated: 2026-08-24

After a launch you want to know two things: did everyone actually post, and did
it do anything. The first is answered exactly. The second is answered honestly,
which means saying what is not counted.

## What gets read, and when

Most posts are read every hour for their first day, then once a day for a
week. That is the shape of how a post actually decays: nearly all of it in the
first few hours, a long thin tail afterwards. The reading you are looking at
always says when it was taken and when the next one lands.

X is the exception, and the reason is money: it charges to
read a post's numbers as well as to publish one. So an X
post is read once, about a day after it publishes, when the number has settled
— you will see its figure update far less often than the rest, and that is
deliberate rather than broken. Everything the product measures itself, like
link opens and who posted on time, covers every post on every network at the
same rate.

| Platform | Numbers |
|---|---|
| Instagram | measured 30 times: about an hour, a day and a week after publishing |
| Facebook | measured 30 times: about an hour, a day and a week after publishing |
| Threads | measured 30 times: about an hour, a day and a week after publishing |
| TikTok | measured 30 times: about an hour, a day and a week after publishing |
| YouTube | measured 30 times: about an hour, a day and a week after publishing |
| X | measured once, about a day after publishing, for the launch post and the 5 posts that drove the most clicks |
| LinkedIn | not measured |

X charges for reading a post's numbers as well as writing one, so its reads are
rationed rather than blanket.

LinkedIn is the honest gap. It reports nothing readable for posts published
from a personal profile, so no number will appear there. The report says that
rather than showing a zero, because a zero and "we cannot see this" are
different facts and only one of them is about your launch.

## Read the totals as a floor

A views count is what the networks reported at the moment we asked. Some report
late, some report never, and the ones that do not are simply missing rather
than zero. The number is a floor, and every surface that shows it says so.

Views means displays where a network counts displays and plays where it counts
plays — TikTok and YouTube report plays, and reading those posts as unmeasured
would say nothing happened when thousands of people watched. Where a network
reports both, the displays are the figure: a play there had a display before
it, so adding the two would count the same person twice. Any total that
includes plays says how many.

Two things are counted by LaunchGenius rather than by a platform, so they
cover every post: whether it published, and how close to its scheduled time.

## Whose accounts carried it

The report splits reach three ways: the company's own accounts, staff accounts,
and everyone else.

Whether somebody counted as staff is recorded when they joined the launch, not
worked out later. A colleague who leaves next year does not retroactively move
out of the team row of a launch they were part of, which would quietly shrink a
past report with nothing on the page to explain it.

## Link tracking without the surveillance

Each post can carry its own short link to whatever the launch points at. Opens
are counted per post, so you can see which post actually sent people anywhere.

What is recorded is the referring site and the country. Not the IP address, not
the browser, no cookie. Participants appear in that data as a short code rather
than a name or an email address.

## A report you can send

Every launch has a report page that works without an account, so it can go to
an investor or a CEO as a link. It lists who posted and what their posts did,
and the same numbers download as a CSV file for a spreadsheet.

You can replace the link at any time, which stops the old one working.

Failed posts are counted in the totals but never named. A report is not the
place to publish that a particular person's post did not go out.

## What participants see

Everyone who took part gets their own view of their own posts and what they
did. It is private: no leaderboard, no ranking against other participants, no
comparison. People helped with a launch; they did not enter a contest.

That privacy is about results. What a campaign's join page shows before the
launch, the approved posts participants have planned, is a separate choice
with its own switch on the People step.