# Coordinate a social launch

Invite your team, customers, investors and partners to post in their own words, approve them, and publish the whole set on a schedule you control.

Source: https://launchgenius.app/features/coordinated-launches
Last updated: 2026-09-30

Most launch tools schedule your own posts. A coordinated launch schedules
everyone else's too.

You pick a moment, called T-0. You write the launch announcement. Then you
invite the people who want to help, and each of them writes their own post in
their own words. LaunchGenius holds all of it until T-0, then publishes it in
the order you planned.

## The launch post comes first

Every launch has one announcement per platform. It is the post everything else
attaches to: a reply lands underneath it, a repost carries it, a comment
answers it.

That ordering is a real constraint rather than a convention. A reply needs the
announcement's id on the platform before it can be addressed to anything, so
the announcement publishes first and the attached posts resolve against it.
A launch cannot be scheduled without one, unless it is a crowd campaign.

## A crowd campaign has no launch post

Some launches have no announcement from your own account: the point is the
people you invite, each posting in their own words around the launch time.
Start one with **Start a crowd campaign** on the overview, or tick **No launch
post** on a draft campaign's Posts page.

With no launch post there is nothing to quote, reply to or repost, so everyone
writes posts of their own. A reply can still go under another post in the
launch. You can write posts here too; they go out alongside everyone else's.
A crowd campaign schedules itself once a post is approved and the launch time
is set.

## People join through a link, not an account

You invite people by sharing a participation link or by pulling a group from
your contacts. Joining takes an email address. Nobody needs a password, a paid
seat, or an account on LaunchGenius.

A workspace that has never subscribed can build an entire launch and let up to
10 people join and write their posts. Scheduling the
launch is the paid step, and the only one.

## Cohorts decide when each group posts

Everyone on the roster carries a label. The built-in labels come with a wave,
which is the stretch of time that group usually posts in:

| Cohort | Usual wave |
|---|---|
| Team | 2–30 minutes after T-0 |
| Collaborator | 10 minutes to 1 hour after T-0 |
| Guest | 15 minutes to 2 hours after T-0 |
| Guest's comms | 15 minutes to 2 hours after T-0 |
| Customer | 30 minutes to 3 hours after T-0 |
| Advocate | 30 minutes to 3 hours after T-0 |
| Creator | 1–24 hours after T-0 |
| Investor | 2–6 hours after T-0 |
| Partner | 2–6 hours after T-0 |

The wave sets the suggested time when someone writes their post. They can move
it. A cohort is a grouping and a default, never a permission, and you can
create labels of your own that group the roster without carrying any timing.

Waves matter because twenty posts landing in the same minute reads as a
campaign. The same twenty posts spread across an afternoon reads as twenty
people who liked something.

## You decide which posts wait for your approval

Posts from a person you invited by name arrive for review. You approve them,
ask for changes, suggest an edit the author can accept or decline, or reject
them.

Posts from people who join through a group link are approved when they
submit, so a crowd is not stuck waiting on one organizer. Turn on **Review
posts from this link** on the link's card when you want to read every one
first. A personal invite can skip review too, for someone you already trust.

What you cannot do is rewrite somebody's post. Organizers approve words; they
do not author them. Nobody publishes a sentence they did not agree to.

## Rehearsal is opt-in

A new launch is live: once its launch post is approved, it schedules itself and
publishes for real. Turn **Rehearsal**
on under Basics when you want the schedule to run end to end without reaching
any platform — statuses move, reports fill in, and the dry-run adapter stands
in for every network.

You can flip rehearsal only while the launch is still a draft, before it is
scheduled.

## Scheduling is reversible

Scheduling a launch is called arming. Before it will arm, LaunchGenius checks
that there is an announcement (on a crowd campaign, an approved post), that
T-0 is far enough out, and that your plan
covers the launch. Anything missing is listed with a link to the place that
fixes it.

After that you can still hold the launch, which returns every unpublished item
to approved and the launch to draft, with nothing lost. Items that already
published stay published.