# What LaunchGenius does

A tool for launches that other people take part in: collect posts from your team, customers, investors and partners, approve them, and publish them on a schedule.

Source: https://launchgenius.app/features
Last updated: 2026-08-19

## Why other people's posts, not more of yours

Scheduling your own posts is a solved problem. Getting twenty other people to
post about your launch, at sensible times, in their own words, without a
spreadsheet and forty reminder messages, is not. That is what this product is
for. If the words on this page are unfamiliar, the [concepts page](/concepts)
defines them first.

Four reasons, each one you can check against your own behaviour.

**A customer's word counts for more than yours.** You can say anything you want
about your own launch. Nobody expects otherwise. A customer doesn't have to say
anything, and when they do, people notice.

**They reach people you never will.** Post it yourself and you reach the people
who already follow you. Same audience every time. Ask your customers and
investors to post too, and you reach their networks as well: people you'd never
otherwise get in front of.

**You know who's posting before launch day, not after.** Chase people by DM and
you find out who posted on launch day itself, when it's too late to fix
anything. Here you see it days ahead: who's joined, what they wrote, when it's
going out.

**It takes a minute to say yes, so more people do.** There's no account to
create and no password to send. Someone writes their post, picks a time, and
they're done. Nobody gets a text asking if they remembered.

## The pages

## Compared with what you might be using

Everything you'd expect from a scheduler, plus everything a launch needs that
no scheduler has: other people's accounts, their own words, and a plan for the
day. Every cell is checkable against reality.

| | Schedulers | Advocacy tools | LaunchGenius |
|---|---|---|---|
| Schedule posts in advance | Yes | Yes | Yes |
| Preview posts as they'll appear | Yes | Yes | Yes |
| Review and approve before anything goes live | Yes | Yes | Yes |
| Per-post analytics after publishing | Yes | Yes | Yes |
| Publish from your company accounts | Yes | No | Yes |
| Publish from employees' accounts | No | Yes | Yes |
| Publish from customers', investors' and creators' accounts | No | No | Yes |
| Everyone writes their own post | No | Reshared feeds | Yes |
| Invite people outside your company with a link | No | No | Yes |
| Automatic reminders until everyone has posted | No | Yes | Yes |
| Launch-day waves timed by cohort | No | No | Yes |
| A live launch timeline everyone on the launch can watch | No | No | Yes |
| See how much reach came from outside your own accounts | No | Employees only | Yes |