# Concepts

The words LaunchGenius uses for a launch, a commitment, a cohort, an announcement and the two ways a post goes out, defined once.

Source: https://launchgenius.app/concepts
Last updated: 2026-08-18

This page defines the terms the rest of the product and this site use. If a
sentence somewhere else assumed you knew one of these, it is here.

## Workspace

A company account. It owns launches, contacts, media and the subscription.
People in it are owners, admins or members.

## Launch

One coordinated posting event: a moment, an announcement, a roster of people,
and their posts. A launch moves through draft, scheduled, live and completed,
or it is cancelled.

There are two kinds. A **campaign** is the coordinated sort, with other people
on it. A **post** is a launch of one: your own scheduled post, with no roster.
A post can be turned into a campaign later without being rewritten.

## T-0

The launch moment. Every post's time is written as an offset from it, so
moving T-0 moves the whole plan and nothing has to be rescheduled by hand.

## Launch announcement

The post that announces the launch, one per platform. Also called the anchor,
because everything attached to the launch attaches to it: a reply lands under
it, a Repost carries it, a comment answers it.

A campaign cannot be scheduled without one.

## Commitment

One person's one post, on one platform, at one time. It is the unit everything
else is made of, and it is what moves through review and out to a platform.

## Participant

Somebody on a launch's roster. They joined through a link with an email
address, and they do not need a paid account or a password.

## Cohort

A label on a participant that groups the roster and suggests when that group
posts. The built-in labels carry a wave:

| Cohort | Usual wave |
|---|---|
| Team | 2–30 minutes after T-0 |
| Collaborator | 10 minutes to 1 hour after T-0 |
| Guest | 15 minutes to 2 hours after T-0 |
| Customer | 30 minutes to 3 hours after T-0 |
| Advocate | 30 minutes to 3 hours after T-0 |
| Creator | 1–24 hours after T-0 |
| Investor | 2–6 hours after T-0 |
| Partner | 2–6 hours after T-0 |

You can create labels of your own, which group people without carrying any
timing. A cohort is never a permission.

## The kinds of post

| Name | What it is |
|---|---|
| Testimonial | An original post in your own words about the launch. The most valuable kind of support. |
| Repost | Reposts the launch announcement with your commentary on top (a quote post on X). |
| Reply | A reply under the launch announcement to boost the conversation. |
| Boost | Reposts the launch announcement as-is to your followers. No writing needed. |

A Repost carries your words on top of the announcement. A Boost carries the
announcement alone. That is the whole difference, and it is why they have
different names.

## Lanes

How a post goes out.

**Automatic** means LaunchGenius publishes it through the platform's API at
the scheduled time, with nobody present. It needs a connected account.

**Assisted** means the author gets a message at the scheduled time with the
post ready to paste and the announcement attached, and publishes it themselves.
It needs nothing. See [posting by hand](/features/assisted-posting).

Which of the two a post takes is decided by the platform and the kind of post, not by
a preference. Each [integration page](/integrations) lists its own split.

## Scheduling

Making a launch live is called arming. It is checked first: there must be an
announcement, T-0 must be far enough out, and the plan must cover the launch.

It is reversible. **Holding** a launch returns every unpublished post to
approved and the launch to draft, with nothing lost.

Scheduling is the only paid step in the product. Everything before it, on any
number of launches, is free.

## Rehearsal

The default for a new launch. Everything runs end to end, states move, reports
fill in, and nothing reaches any platform.

## Company account

A connected social account marked as the workspace's own. Any member can
publish from it, inside that workspace's launches only. Personal accounts stay
with the person who connected them.